Dubai Active, the UAE’s premier fitness and wellness event, has taken a significant stride in fostering a healthier lifestyle among young individuals. Building upon their successful partnership with the Knowledge and Human Development Authority (KHDA), Dubai Active has introduced an inspiring student initiative. This initiative offers complimentary tickets to students, granting them access to this year’s Dubai Active Show, a comprehensive event dedicated to health, fitness, and wellness.

The Dubai Active Show stands as a pinnacle in the realm of fitness and wellness gatherings, attracting fitness aficionados, wellness experts from aross the globe taking place on the 24-26 November at Dubai World Trade Centre. With an expansive range of activities, workshops, seminars, and product exhibitions, the event provides a unique platform for participants to learn, engage, and explore the latest trends in health and fitness.

Tom Reece, Marketing Director at IEG Middle East comments ‘2023 will be our second year of this initiative and we are proud to welcome students from across the UAE to experience our event. Whether it’s to highlight the importance of mental and physical health through to career prospects and opportunities, it’s a perfect platform to showcase to the next generation.

We issued over 350 free students tickets for the 2022 edition with an aim to release 800 for this year’s event‘

The synergy between Dubai Active and KHDA has already borne fruit in promoting a healthier lifestyle among students. This initiative to offer free tickets to students is a testament to their shared commitment to empowering the youth through fitness and wellness. By facilitating access to the Dubai Active Show, the initiative serves as a catalyst for young minds, opening doors to valuable knowledge, experiences, and inspiration.

Dubai Active’s student initiative serves as an educational beacon for students. It grants them access to seminars, workshops, and demonstrations led by industry experts, covering a spectrum of topics such as nutrition, mental health, and cutting-edge fitness trends. Beyond education, it fosters a sense of inspiration, builds a fitness-oriented community, and contributes to personal growth. In essence, this initiative is an investment in the future, nurturing a generation of informed, active, and health-conscious individuals poised to make a positive impact on society.

Please contact sarah.brady@iegme.com for more information regarding the students initiative.