30,000
1000’s
300
20,500
DUBAI ACTIVE IS YOUR BEST OPPORTUNITY TO EXPAND IN THE FAST-GROWING MIDDLE EAST FITNESS/WELLNESS MARKET

- Generate leads and engage with 30,000 members of the Middle East fitness & wellness communities
- Meet new distributors, retailers and training facilities from across the Middle East
- Increase brand awareness with the entire Middle East fitness/wellness community
- Generate ROI through onsite product sales
- Demonstrate your brand as an industry leader
- Educate the market on your brand, products and services, at the region’s largest industry gathering.
DEDICATED EXHIBITION PRODUCT CATEGORIES
Nutrition
Studios, Gyms, Training Facilities
Group Fitness & Yoga
Sportswear & Training Accessories
Fitness & Wellness Equipment
Fitness & Wellness Technology
Active Beauty Brands
Natural Products
Spa & Wellness Brands
Physiotherapy / Rehab Clinics
Health Centres
34% OF ATTENDEES ARE INDUSTRY PROFESSIONALS
- Retailers / Distributors of Nutrition, Health Foods, Beauty Products, Equipment, Sportswear
- Gym/Studio Owners/Managers/Purchase Managers
- Hotels/Real Estate Purchase Managers
- Personal Trainers/Instructors/Health Coaches
- Physio/Rehab Professionals
- Nutrition, Equipment, Technology, Sportswear Brands
- Hospitals & Clinics
- Spa / Wellness Owners/Purchasing Managers

“Dubai Active is a must-attend event for us as retailer of sports nutrition and wellness products. It brings so many international brands to the region that we can meet with in one place for 3 days.
The event gives us the chance to research new products, meet with existing suppliers and to find new partners to support with their Middle East expansion plans.”
Amr Elsayed, Dr Nutrition
66% OF ATTENDEES ARE FITNESS/WELLNESS CONSUMERS

Age breakdown of Consumers
Top 05 Nationalities
- India
- UAE
- UK
- USA
- Egypt
GENDER Breakdown of Consumers
22%
78%
WANT TO ENHANCE YOUR BRAND AWARENESS AT DUBAI ACTIVE?
- Achieve brand leadership among your competitors through our event sponsorship and branding opportunities.
- Target specific audiences through feature/activation branding, such as fitness stages, educational seminars, networking functions, or our live cooking kitchen.
- Educate the Dubai Active audience about your brand before the show, through our range of digital marketing options.

PREVIOUS PARTICIPANTS INCLUDE
“We have attended the show the last three years now, as a small start-up it was a great way to get our brand out there in the first year and helped out with our pre-sales for our first site. As we have grown we find it good for the brand awareness and also with new sites coming on board, it’s good to let people know that we will be coming to an area near them soon. We would recommend the show to another company similar to ours because the people that attend are fitness enthusiast from around the UAE not just Dubai based. It’s also a good way to network for B2B as we look to expand outside of Dubai.”
FRANK AFEAKI, CO-FOUNDER, GYMNATION