Current: Founder & CEO for Ronnie Coleman Signature Series
Ronnie Coleman Signature Series (RCSS) is a privately held, born global, premium sportsnutrition company. The company was founded in 2011 and initial capital was generated throughprepaid international sales orders. Our first three years of business generated over 2000%growth and we were named #208 on INC. Magazine’s Fastest Growing Companies List. RCSSproducts are available in over 120 countries. As CEO, I am responsible for complete management and daily operations of the organization. I also oversee all sales, marketing, finance and operations directives, along with manage all international accounts and partnerships.
Responsible for the forecasting, management and execution of a $20mm global marketing budget. Executed all contract obligations including global brand promotions, photo shoots, ad copy creation and other marketing content. Played a major role in brand development through securing key partnerships with the Ultimate Fighting Championship (UFC) and numerous high-profile celebrity endorsements. Departed Bio-Engineered Supplements & Nutrition (BSN) after it was acquired by Glanbia Plc. in 2011 for $155MM