IEG Middle East

30 Oct - 01 Nov 2026

Dubai Exhibition Centre, Expo City

Dubai Active Show
Dubai Active
Dubai Active
Dubai Active
Dubai Active

Agendas

XPRO Summit

Chaired by: Lucas Aoun, Australia’s Leading Biohacker, Mens Health Expert

1:00 - 3:00PM

Cue and Communication Workshop for Yoga And Pilates Teachers

1:00 - 3:00PM | Cue and Communication Workshop for Yoga And Pilates Teachers

Hosted at the Yoga and Pilates Studio

Key Goals:  

  • Understanding the importance of good communication 

  • Applying the best strategies for effective teaching 

  • Identify the styles of communication DISC and how to adapt teaching to each of them 

  • Learning the differences between Instruction, Cues, Analogies and Imagery and how to use them effectively; 

  • Practical application of the concepts in 3 to 5 Pilates Movements 

About facilitator:  

Founded in 2021 by Margarida Ferrão, Movement by MF delivers premium Pilates education for fitness professionals and wellness institutions. With 30+ global expertise and personalized programs, they empower instructors and shape the future of fitness in the Gulf.

Presented by

Ana Margarida Cordeiro Ferrao

Owner of Movementbymf , Head Pilates Teacher,Reform KSA

Accredited by

10:30 - 11:30AM

A Detailed Glimpse of Exercise Professional Trends

10:30 - 11:30AM | A Detailed Glimpse of Exercise Professional Trends

This session explores the latest fitness industry trends—from groundbreaking research and AI’s growing role to the rise of modern sales strategies. Is tech a threat or a powerful tool? And how can trainers evolve to thrive in today’s market? 

Learning Objectives  

  1. Identify key global, regional, and generational fitness trends shaping the industry in 2025.  

  2. Understand the latest research updates in hypertrophy, pregnancy, and nutrition.  

  3. Evaluate the impact of artificial intelligence on the fitness profession.  

  4. Recognize modern sales approaches relevant to fitness and coaching services.  

  5. Reflect on practical strategies to adapt to changing industry dynamics.

Presented by

Patrick Bejjani

Executive Director, Inspire Fitness Academy

Accredited by

11:30 - 12:00PM

Navigating Trainer Accreditation in the Gulf Fitness Industry

11:30 - 12:00PM | Navigating Trainer Accreditation in the Gulf Fitness Industry

As the UAE’s fitness sector rapidly grows, accreditation has become essential for trainers aiming to stand out and build trust with clients, employers, and regulators. This session will provide a clear roadmap for fitness professionals on how to obtain recognized accreditation, meet industry standards, and unlock new career and business opportunities across the Emirates.  

Learning Objectives

  1. Understand the importance and benefits of professional accreditation for fitness trainers in the UAE market. 

  2. Learn about the key accreditation bodies, certification requirements, and compliance standards relevant to UAE fitness professionals. 

  3. Explore how accreditation enhances client trust, employer confidence, and career progression. 

  4. Discover practical steps and resources to successfully acquire and maintain your fitness trainer accreditation in the UAE. 

Panelists

Jenny Patrickson

Managing Director, Active IQ

Gemma Quinnell

Executive Director, IQ Lifestyle

Yasmine Khattab

Master Instructor & Wellness Consultant

Accredited by

12:00 - 12:30PM

Beyond Limits: The Enesys System That Rewires Body and Mind

12:00 - 12:30PM | Beyond Limits: The Enesys System That Rewires Body and Mind

Enesys Performance is a fight-inspired fitness system founded by Marios Kokonas, blending strength, endurance, and mental resilience through “controlled chaos” training. Rooted in energy system science, functional movement, and mindset conditioning, it safely simulates combat intensity to accelerate physical and mental growth.

Key Takeaways:

  • Controlled chaos boosts stamina, strength, and resilience.

  • Methods mimic fight-level intensity without causing burnout or injury.

  • Practical tools help clients evolve physically and mentally.

Recommended for: Gym owners, studio operators, fitness entrepreneurs, and coaches designing elite conditioning programs for MMA athletes or fitness enthusiasts seeking transformation.

Speaker

Mario Kokonas

Founder, Enesys Performance

12:30 - 2:00PM

Breaking Barriers: Female-Specific Health Challenges & Fitness Solutions

12:30 - 2:00PM | Breaking Barriers: Female-Specific Health Challenges & Fitness Solutions

Breaking Barriers: Female-Specific Health Challenges & Fitness Solutions will explore how women’s unique health needs shape their fitness journey. From the menstrual cycle to menopause, we’ll highlight evidence-based exercise strategies, professional training opportunities, and industry perspectives. This session will be both presentation and an expert panel discussion.   

Learning Objective 
By the end of this session, participants will: 

  • Understand why knowledge of women’s health is essential for fitness professionals. 

  • Recognize how exercise impacts different stages of a woman’s life. 

  • Gain awareness of specialized courses on menstrual health and menopause. 

  • Learn from industry leaders about breaking barriers in women’s health and fitness. 

Moderated by

Zena Habi

Lifestyle Wellness Consultant

Panelists

Eryn Barber

Partnership and Marketing Manager, The Fitness Group

Elle Mace

Integrative Practitioner & Author

Daisy Pearce

Tutor & Assessor, The Fitness Group

Accredited by

2:00 - 3:30PM

Masterclass by YOUR Personal Training

2:00 - 3:30PM | Masterclass by YOUR Personal Training

Curated by YOUR Personal Training, this high-impact Masterclasses are designed for both gym operators and Personal Trainers. Split into two focused sessions, one for operators on building and retaining elite PT teams, and one for trainers looking to elevate their career, it delivers practical insights, proven strategies, and real-world solutions. Whether you're a fitness leader looking to improve recruitment and retention or a PT aiming for long-term success, these sessions offers value at every level. 

Sessions include: 

  • The PT Profit Blueprint: How to Recruit, Retain & Grow World-Class Trainers  

  • From Busy to Fully Booked: The Playbook of Elite Personal Trainers  

  • VIP Panel: VIP Panel: Inside the Minds of the Top 1%: Live Panel with World Class PTs 

Speaker

Aaron McCulloch

Co-Owner & Director, Your Personal Training

James Lorey

Co-Owner & Director, YOUR Personal Training

Loreana Acosta

Business Strategist

Nicky Holland

Award winning Dubai Based Personal Trainer - Owner Nicky Fitness

Andrew Tyrrell

One of the UK’s leading Health, Fitness and Wellbeing practitioners - 20+ years experience in Personal Training

Ryan Naylor

One of the UK’s leading Educators and Owner of Maverick Fitness

Accredited by

3:30 - 4:15PM

Mastering the Hybrid Model - How to organize personal training between gym and home clients

3:30 - 4:15PM | Mastering the Hybrid Model - How to organize personal training between gym and home clients

The future of personal training is hybrid. In this session, Alexey will share practical strategies for structuring a high-performing PT business across both gym and mobile models. From setting clear systems for scheduling, payments, and client tracking to leveraging technology for performance monitoring and retention, he’ll break down what it takes to run hybrid operations at scale - supported by real case studies from Enhance’s 300+ trainer network.

Speaker

Alexey Nastenko

General Manager UAE, Enhance Fitness

4:15 - 5:00PM

Stronger, Leaner, Smarter, Longer: The Hybrid Training Method for Longevity

4:15 - 5:00PM | Stronger, Leaner, Smarter, Longer: The Hybrid Training Method for Longevity

In today’s fitness market, clients aren’t just chasing quick results - they’re investing in longevity: sustainable strength, mobility, and vitality that last a lifetime. This session reveals how to design hybrid training methods that prioritize healthy aging and long-term resilience, while still delivering rapid results and a premium experience. Discover how to seamlessly integrate Lagree, Reformer Pilates, Somatic Programmes, Breathwork, Recovery, and Relaxation into a system that builds bodies to perform now and thrive decades from now. 

Learning Outcomes: 

  • Learn how to future-proof your clients’ health by programming for longevity, not just short-term transformation. 

  • Master the art of balancing intensity with recovery to prevent burnout and promote sustainable fitness. 

  • Discover how to adapt training for every life stage — from athletes and postnatal mothers to aging populations. 

  • Walk away with ready-to-implement hybrid strategies that help clients look, feel, and move better for longer. 

 Recommended for: Pilates instructors, Lagree trainers, functional trainers, personal trainers, boutique studio owners, wellness coaches, and longevity specialists

Panelists

Natalie El Khouri

Founder, Soma Within

Sarah Sibai

Customer Experience and Business Development Director, Les Mills Middle East

Yash Moradiya

10x Guinness World Record Holde, Yogipreneur

Ana Margarida Cordeiro Ferrao

Owner of Movementbymf , Head Pilates Teacher,Reform KSA

Moderated by

Lucas Aoun

Australia’s Leading Biohacker, Mens Health Expert

5:00 - 6:00PM

Muscles Can’t Be Replaced: Training for Strength That Lasts a Lifetime

5:00 - 6:00PM | Muscles Can’t Be Replaced: Training for Strength That Lasts a Lifetime

We replace joints - unless we learn how to train them to last...the question is how? 

 We are excited to bring back the Joint Whisperer, Ava Rodriguez, all the way from Australia. You’ll learn why your joints, and the nervous system guarding them, decide how you move and age. Then you’ll feel it in your own body. This is the missing piece in unlocking true longevity. 

 This session will be split into two parts: a presentation and a practical workshop. 

 Learning Outcomes:  

  • Understand the critical relationship between joints, muscles, and the nervous system in determining movement and aging. 

  • Discover training methods that protect joint longevity and preserve muscle strength over time. 

  • Experience practical techniques to improve movement efficiency and resilience in your own body. 

  • Gain strategies to integrate longevity-focused training into everyday routines or professional coaching. 

Speaker

Ava Rodriguez

The joint whisperer, CEO & Founder,  Mobility Fitness Academy

Accredited by

*Agendas are subject to change

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