IEG Middle East

30 Oct - 01 Nov 2026

Dubai Exhibition Centre, Expo City

Dubai Active Show
Dubai Active
Dubai Active
Dubai Active
Dubai Active

Exhibitor List

Aussee Oats Milling

Aussee Oats Milling

Stand Number: B11C
Sri Lanka
Fitness
Healthcare
Pharmacy
Nutrition
Wellness
Recovery
Onyx Nutrition is a performance and active-lifestyle brand by Aussee Oats Milling, one of Southeast Asia’s leading oat-processing manufacturers. Built for everybody, Onyx combines the power of oats with modern sports nutrition to create practical products for fitness enthusiasts, athletes and active consumers. Our range includes plant-based protein with fibre, micronized creatine monohydrate, pre-workout, BCAA, electrolyte hydration, high-protein oats and protein balls. The portfolio also features specialized hydration products, including Electro-Flytes for travel and Electro-Nytes for lifestyle occasions. Available in exciting flavours such as Belgian Chocolate, Ceylon Cinnamon & Vanilla, Mango, Watermelon, Yuzu Lemon and Mixed Berry, Onyx offers convenient formats that fit seamlessly into everyday routines. At Dubai Muscle Show 2026, we are seeking distribution, retail, pharmacy, gym and e-commerce partnerships across the UAE, Saudi Arabia and the wider GCC. Onyx Nutrition — Built for EveryBody.

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C4

C4

Stand Number: C16
United States
Nutrition
Nutrabolt is a global leader in active health and performance nutrition, dedicated to helping people maximize human potential through innovative, science-backed products. Its portfolio includes internationally recognized brands such as C4®, one of the world’s leading pre-workout and performance energy brands, and XTEND®, a pioneer in sports nutrition and recovery. With a strong presence across fitness, sports, and active lifestyle communities worldwide, Nutrabolt combines product innovation, bold brand experiences, and a passion for performance to inspire consumers to achieve more.

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Combat X Gear

Combat X Gear

Stand Number: B11F
United Arab Emirates
Apparel
Equipment
Gym Accessories
Fitness
Others
Combat X Gear is a UAE-based combat sports and martial arts brand specializing in premium fight gear, training equipment, and sportswear. We serve athletes, fighters, gyms, and fitness enthusiasts across Boxing, Muay Thai, MMA, and other combat sports. Our range combines Combat X Gear products with carefully selected international brands, focusing on quality, performance, durability, and athlete needs. Through CXG.ae, we provide a convenient online shopping experience with fast delivery across the UAE and growing reach across the GCC.

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Core Culture

Core Culture

Stand Number: D6B
United States
Apparel
Beauty & Wellness
Fitness
Healthcare
Nutrition
Recovery
Wellness
Core Culture was founded in 2020 through the partnership of an experienced US based dietary supplement manufacturer and a creative media company, the brand develops, manufactures, and markets its own line of supplements and apparel with an unwavering commitment to quality, transparency, education, and innovation. Its mission is to empower individuals to invest in their long-term health by providing clinically dosed, responsibly manufactured products with transparent labeling, while fostering a culture that values authenticity, creativity, family, and continuous self-improvement over quick fixes or marketing hype.

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Corechamps

Corechamps

Stand Number: C18
United States
Fitness
Our long-term vision is to establish Core Champ as a trusted and competitive global sports nutrition brand recognized for quality, innovation, value, and performance. We are committed to continuously improving our products, expanding our portfolio, strengthening our distribution network, and building meaningful relationships with consumers and business partners. For distributors, Core Champ represents an opportunity to work with an ambitious and growing sports nutrition brand. For retailers, it offers a diverse portfolio with strong consumer appeal. For fitness enthusiasts, it represents a brand built around their pursuit of performance and progress. Core Champ is not just about supplements. It is about the commitment to push harder, train smarter, recover better, and keep moving forward. CORE CHAMP – FUEL YOUR POTENTIAL.

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Enhance Fitness

Enhance Fitness

Stand Number: N1
United Arab Emirates
Fitness
Technology
Enhance is at the forefront of personalized fitness and technology innovation. Through Enhance Fitness, we provide certified personal trainers and tailored one-to-one training, available anytime and anywhere. For fitness businesses, Enhance Tech delivers an all-in-one personal training management platform that streamlines operations, optimizes trainer performance, and strengthens client engagement. Built from real-world experience and tested by more than 500 trainers, our technology provides the insights and tools gyms need to grow and scale. From supplying top-tier trainers to transforming PT management, Enhance brings together people, technology, data, and experience to make training personal.

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Fade Fit

Fade Fit

Stand Number: C13
United Arab Emirates
Nutrition
Fade Fit is a UAE-born better-for-you snacking brand founded by Kris Fade, created to make healthier choices simple, convenient and delicious. Our range includes protein bars, soft protein bars, protein balls, protein puffs, sugar-free wafers and functional hydration products, designed for busy, everyday lifestyles. With a focus on great taste, strong nutritional benefits and accessible formats, Fade Fit offers a healthier option without compromising on enjoyment. Proudly built in the UAE and expanding internationally, Fade Fit is making smarter snacking easier for families, professionals, fitness enthusiasts and anyone looking for better everyday choices. Simple. Wholesome. Delicious.

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GAM'S

GAM'S

Stand Number: F12A
Slovakia
Nutrition
Pharmacy
Gam’s portfolio provides a range of exceptionally tasty protein-enhanced snacks with collagen and fiber, alongside food supplements designed to support your stamina. Our products help you easily achieve your active and health-conscious goals by delivering the nutrients you need for optimal performance and well-being, made from high-quality ingredients. Our snacks and supplements are suitable for everyone, ensuring you can enjoy the benefits of a healthy lifestyle without compromise. We also offer a product range for vegan consumers.

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Gymleco

Gymleco

Stand Number: D2, C2
Sweden
Fitness
Gymleco is a Swedish manufacturer of professional strength training equipment, founded in 1994. With more than 30 years of experience, we develop durable, space-efficient equipment for gyms and training facilities worldwide. Our machines are known for their compact design, smart biomechanics and robust construction – created to withstand heavy daily use while making the most of every square metre. As a family-owned company, we combine Swedish engineering with decades of industry knowledge and continuous product development. Today, Gymleco is represented in more than 60 countries, delivering equipment and complete gym solutions built for serious training.

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HUEL

HUEL

Stand Number: F12D
United Kingdom
Nutrition
Wellness
Huel is redefining convenient nutrition for modern lifestyles. Founded in the UK, the brand offers nutritionally complete, plant-based products designed to make healthy eating simple, practical, and accessible. From ready-to-drink meals and powders to hot meals and bars, Huel combines balanced nutrition, functionality, and convenience in one distinctive range. With a strong global following and a bold, disruptive identity, Huel sits at the forefront of the fast-growing health and wellness movement.

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InstaMed Pharma

InstaMed Pharma

Stand Number: L4
United States
Wellness
Healthcare
Pharmacy
Nutrition
Beauty & Wellness
Beauty
Recovery
InstaMed Pharmaceuticals is a peptide-based supplement company redefining how peptides are delivered. Our proprietary InstaRelease® oral dissolving strip technology enables fast, needle-free absorption of peptides up to 8,000 daltons, eliminating the need for injections, refrigeration, or complicated dosing. Our product line spans both blended formulas and individual peptides: SLEEP (DSIP, GABA, 5-HTP), ULTRATRUTIDE (GLP-1/GLP-4 support), NEURO (Semax, Selank), KLOW (BPC-157, TB-500, GHK-Cu, KPV), and BOOST (MOTS-c), alongside standalone options like PT-141 and CJC-1295/Ipamorelin. All strips are sugar-free, dairy-free, gluten-free, vegan, and free from artificial colors or flavors — designed for clinics, medspas, and wellness practitioners seeking a more convenient, patient-friendly delivery method. We partner with practitioners worldwide to bring next-generation peptide therapy to their patients — simply, safely, and effectively.

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Konjac Skinfood Cosmetics

Konjac Skinfood Cosmetics

Stand Number: B10A
United Arab Emirates
Beauty
Beauty & Wellness
Fitness
Wellness
Konjac SkinFood Cosmetics is a Dubai-based beauty and wellness company specializing in premium Japanese and Korean products. Our portfolio brings together advanced skincare, hair care, beauty, wellness, and sports nutrition solutions. From collagen and vitamins to creatine, protein, and innovative beauty products, we carefully select high-quality products that support beauty, health, performance, and active lifestyles. At Dubai Muscle Show, we are proud to showcase our growing sports nutrition and wellness range alongside our expertise in premium beauty and self-care.

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MATRIX

MATRIX

Stand Number: A2
United States
Equipment
As the world's premier brand dedicated to serving fitness enthusiasts at home and in the club, Matrix redefines the exercise experience with dynamic performance, sleek design, advanced functionality, exclusive workout programs and the kind of durability that stands up to rigorous use by multiple users, day after day for years.

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Merrithew/ Align Pilates/ Core Health & Fitness

Merrithew/ Align Pilates/ Core Health & Fitness

Stand Number: F6B
United Arab Emirates
Gym Accessories
Wellness
Equipment
Fitness
Core Health & Fitness is a global leader in commercial fitness equipment and solutions. We unite iconic fitness brands – Star Trac, StairMaster, Nautilus, Schwinn, and Throwdown – under one roof to deliver premium products, innovation, and support to fitness facilities in over 100 countries. Merrithew Equipment sets the global standard in Pilates innovation and performance. Precision-engineered and built to last, every detail; from the glide of a Reformer carriage to the resistance of a spring, is informed by the method that defined modern Pilates education. Trusted by elite instructors, athletes, and wellness spaces worldwide, our equipment is a complete ecosystem designed to support growth, credibility, and client results. Designed in Great Britain, Align-Pilates is Europe’s leading Pilates apparatus brand, that is available in over 28 countries. Align-Pilates offers a comprehensive range of commercial Pilates Studio equipment, as well as an innovative selection of home Pilates reformers and all the mats, props, and small equipment required for Pilates matwork.

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Momentum One W.L.L

Momentum One W.L.L

Stand Number: M2
Bahrain
Fitness
Technology
Wellness
Momentum One is an operations platform for wellness businesses, designed to bring the essential systems needed to run a modern fitness or wellness operation into one coherent platform. It connects areas such as scheduling and bookings, client management, memberships, billing, access and operational insights, helping operators understand what is happening, identify what matters and act with confidence. Rather than adding more dashboards, alerts and disconnected tools, Momentum One is built around clarity and control. Its product philosophy is to reduce operational complexity while providing the depth businesses need as they grow. The platform is designed to become more capable without becoming harder to operate, allowing teams to spend less time managing software and more time running their business.

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Oxyhelp

Oxyhelp

Stand Number: A7
United Arab Emirates
Wellness
Beauty & Wellness
Beauty
Healthcare
Fitness
Recovery
OXYHELP INDUSTRY is a specialized provider of Hyperbaric Oxygen Therapy (HBOT) solutions, delivering advanced hyperbaric chambers, oxygen systems, control technology, installation, and technical support. We focus on providing safe, reliable, and high-quality HBOT solutions for clinics, hospitals, wellness centers, and specialized healthcare facilities. Our expertise covers chamber installation, commissioning, maintenance, system integration, and after-sales technical support. OXYHELP INDUSTRY is committed to innovation, quality, safety, and customer satisfaction, helping healthcare professionals deliver effective and dependable hyperbaric oxygen therapy.

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pure core nutrition  Everlode Nutrition war Nutrition

pure core nutrition Everlode Nutrition war Nutrition

Stand Number: D7C
Hungary
Nutrition
Gym Accessories
Recovery
Media
Real Estate
Apparel
Dubai Muscle Show 2026: Pure Core Nutrition Launch Power your performance at the Dubai Muscle Show with Pure Core Nutrition—engineered for elite athletes, bodybuilders, and fitness enthusiasts who refuse to compromise on quality. Visit our booth to experience our scientifically formulated lineup designed to maximize muscle growth, accelerate recovery, and shatter your personal bests:

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Snickers High Protein

Snickers High Protein

Stand Number: C14
United States
Nutrition
Fitness
Snickers High Protein brings the iconic taste of Snickers into a high-protein format designed for active lifestyles. Combining indulgent flavor with functional nutrition, the range delivers a convenient protein snack for consumers looking to fuel their day without compromising on taste. With a growing selection of flavors and formats, Snickers High Protein makes performance-focused snacking more enjoyable and accessible.

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Test Brand LLC

Test Brand LLC

Stand Number: A123
United Arab Emirates
Apparel
Healthcare
Hospitality
GOAT.

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