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GO Sport
Battle of the Brands
Globally recognised sports retailer, GO Sport offers a multi-brand selection of top global and local sporting goods across key fitness categories. With 12 stores in the GCC and a growing presence across the Middle East and emerging markets, they're on the hunt for the next upcoming Performance Brand to join them on their journey.
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Take your Brand to the Next Level
Open to exhibitors at Dubai Active who sell Performance Activewear or Fitness Accessories, only the top brands will be selected to go head-to-head to win the ultimate prize:
6-week Activation Space at a GO Sport store
Activation Investment by GO Sport
Opportunity to work side-by-side with the GO Sport Leadership Team to gain invaluable retail expertise and advice
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How to Apply
To join the competition, submit your application to info@dubaiactiveshow.com by COB September 25th, 2025.
On October 6th, the finalists will be selected, who will then pitch their concepts LIVE at Dubai Active on Sunday, October 26th.
Do you have the drive and vision to elevate your brand to new heights?
2024 Highlights
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2024 Winners
Huge congratulations to the winners of Battle of the Brands 2024: Humble Power and Corefit
Both brands impressed the judges with a powerful blend of purpose, strategy, and clear direction. Their success has already seen them featured in GO Sport at Mall of the Emirates, Dubai Mall, and online retail.