IEG Middle East

24-26 October 2025

Dubai Exhibition Centre, Expo City

Dubai Active Show
Dubai Active

GO Sport

Battle of the Brands

Globally recognised sports retailer, GO Sport offers a multi-brand selection of top global and local sporting goods across key fitness categories. With 12 stores in the GCC and a growing presence across the Middle East and emerging markets, they're on the hunt for the next upcoming Performance Brand to join them on their journey.

Meet the Judges

Tom Foley, CEO

GO Sport

Kirsten Pugsley, Head of Marketing

GO Sport

Go Sport - Gary Morton

Gary Morton, Commercial Manager

GO Sport

Dubai Active
Go Sport - Battle of the Brands

Take your Brand to the Next Level

Open to exhibitors at Dubai Active who sell Performance Activewear or Fitness Accessories, only the top brands will be selected to go head-to-head to win the ultimate prize:

  • 6-week Activation Space at a GO Sport store

  • Activation Investment by GO Sport

  • Opportunity to work side-by-side with the GO Sport Leadership Team to gain invaluable retail expertise and advice

Dubai Active
Go Sport - Battle of the Brands

How to Apply

To join the competition, submit your application to info@dubaiactiveshow.com by *EXTENDED to 8pm Friday, 4th October. On October 7th, 2024 EIGHT finalists will be selected, who will then pitch their concepts LIVE at Dubai Active on October 26th, 2024.

Do you have the drive and vision to elevate your brand to new heights?

Get in touch

If you're not currently exhibiting and would like to enter GO Sport: Battle of the Brands, contact our team today.

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