10:30am

Diversifying and Retaining Consumers: Culture, Education, Returns

There is no one solution for all. This session explores the strategy to diversify target markets across the Middle East and facilitating to different cultures, age groups and lifestyles. This session will help you see if diversifying is your way to go, focusing on demand and supply, education and much more. Exploring all fitness sectors from muscle training, sports and wellness, this session is relevant for all to attend.

Speakers:

Glen Stollery
CEO IMEA
Les Mills International, UAE

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Gareth Jones
Chief Operating Officer
Wellfit, UAE

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Justin Musgrove
CEO
CORE Social Wellness Club, KSA

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Omar El Ghazali
Founder and CEO
LA7, Egypt
Moderated by:

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Jenny Patrickson
Managing Director
Active IQ, UK

11:15am

A Data-Centric Study on Consumer Behaviour Trends 2022 & Ahead

What was an industry that focused on weight loss and body building, data has shown that consumers now invest in managing stress. Join this session and reflect to see if your business is adapting to the shifts in consumer behaviours and demands.

Speaker:

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Olivia Brafman
Head of Enterprise Business, EMEA
Mindbody, UK

11:45am

The Unseen Story Behind Building An Empire

Get close and hear the journey of founder and CEO of Middle East expanding fitness business chain. In this session, Fahad will share with you stories from behind the scenes of running a family business to expanding beyond the regions. Sharing with you both gains and losses all business gurus can reflect on, this session is a heartful one, and not to be missed.

Speakers:

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Fahad Alhagbani
Co-Founder and CEO
Armah Sports Company, KSA

12:30pm

Going All In to Create An Ecosystem with Your Marketing: Multi-channel Marketing, Business Development, Strategic Partnership and Engagement/Awareness

Join this session to learn from the region’s biggest fitness brands that has conquered both digitally and bricks and mortars with aggressive, yet strategic and cost-effective marketing strategies.

Speakers:

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Abdullah Alaskari
Chief Development Officer
UFC Gym Middle East, Kuwait

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Theodore Vetoulis
Chief Commercial Officer
Wellfit, UAE

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Gilbert Dougherty
Founder
LIFT, UAE

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Giles Dean
Co-Founder
1Rebel, UK
Moderated by:

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Charlie Horton
Marketing and Sales Manager
Fitness Marketing Agency, UK

13:15pm

LUNCH BREAK

14:15pm

The Talent Dialogue: Attracting the New and Retaining the Valuable to Optimise Excellence

Talent is one of the most important drivers for growth and in the Middle East, it is competitive and diversed. Join this session and learn how policy makers, associations and some of the largest sports and fitness companies help to ensure that the talents in the Middle East are nurtured and that there is a sustainable plan for growth.

Speakers:

George Flooks
CEO
Fitness First, UAE

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Susan Turner
CEO
Ektimal-Puregym Middle East

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Jenny Patrickson
Managing Director
Active IQ, UK

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Catherine Hanson Farid
Director of Operations
REPs, UAE
Moderated by:

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Dan Duran
VP, International & Group Partnerships
International Sports
Sciences Association (ISSA),
USA

15:00pm

5 Design Mistakes Gyms Make Globally

For consumer gain and retention, design plays a crucial part in ensuring the ultimate experience is being delivered. Every gym wants to be remembered and talked about. This session shares with you the 5 main mistakes made when design your gym.

Speakers:

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David Barton
Founder and CEO
TMPL, USA

15:45pm

The Hybrid Stigma – Is it Really Necessary?

For seamless end-to-end customer experience, technology has become inevitable to adopt. Nevertheless, is the Return of Investment health? From fitness app, smart wearables, CRMs and membership experience, this session discusses the different ways to champion digitalisation, improve the customer experience as well as remain true to the nature of fitness – human interaction.

Speakers:

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Tarek Mounir
Founder and CEO
Enhance Fitness, UAE

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Keith Rumjahn
Founder and CEO
OliveX, Hong Kong

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Kevin Teixeira
Managing Director and Co-Founder
The Warehouse Gym, UAE

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Vishal Gondal
Founder & CEO
GOQii, India
Moderated by:

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Dave Wright
CEO
Myzone, UK

16:30pm

End of Day

10:00am – 12:00pm

Developing A Fitness Business Plan That Works: Plan > Execute > Repeat

Join this applicable workshop and learn:

  • How to complete your business canvas strong
  • Prepare a sustainable budget forecast
  • Have an overview of your business and feel more confident to execute
Speaker:

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Loreana Acosta
Fitness Business Coach
Fitsvisory Lab, UAE

1:00pm – 2:15pm

Coached by George Flooks: How Great Leaders Navigate Transformation by Thinking “Inside” The Box

Join this thought provoking session and discuss:

  • Leadership styles and methodologies
  • How to navigate through change with existing assets and talents
  • Forging ahead with a growth mindset
  • Creating sustainable cultures that work
Speaker:

George Flooks
CEO
Fitness First, UAE

3:00pm – 4:30pm

How To Get More Clients and Members without Being “Salesy”

Join this practical workshop and learn:

  • To avoid mistakes that 99% of fitness professionals are making
  • How to effectively pitch and overcome objections without feeling awkward and close more sales
  • Most effective sales system for your business for conversion
  • Tactics to train your sales team
  • Successfully proven sales scripts suited for your business
Speaker:

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Charlie Horton
Marketing and Sales Manager
Fitness Marketing Agency, UK

10:00am – 11:30pm

How to Make The Best Of The Fitness Metaverse: Gamifying The Consumer Experience

Join this workshop and learn:

  • To identify the ultimate objective for your business and understanding available tools
  • How to create a ‘gamified’ experience with your consumers using Web3
  • Methods to enhance sales, retain consumers and increase database with digital community building
Speaker:

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Keith Rumjahn
CEO and Founder
OliveX, Hong Kong

1:00pm – 2:30pm

Women In Fitness Roundtable

Dubai Active Industry introduces the 1st Women in Fitness Roundtable. Inviting 10 women in fitness, who have made a mark in the industry in sports, fitness and business todiscuss challenges and opportunities for women in fitness and ultimately, explore next call for action as one united community.

The roundtable is open for all to attend.

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