10:00

Dubai Active Industry Opening

10:15

Middle East Fitness Business Summit Opening Remarks

10:30

The state of the global fitness industry: a roundup of the long-term ramifications and opportunities for this sector

Speaker:

Dave Wright

Creator & CEO

MyZone

UK

11:00

The future of fitness in the Middle East: Addressing changing customer expectations, the evolving competitive landscape, and the new trends and technologies that are redefining the industry

  • Leading with localisation: recognising the defining characteristics of Arab fitness markets
  • Exploring the market price war and how it is disrupting the industry landscape
  • Investigating the low market penetration in the Middle East and how to tap into this huge growth opportunity
  • From extreme budget to premium luxury: responding to the wide range of consumer expectations and its impact on the Middle East’s competitive landscape
  • Micro-concepts, unique experiences, fitness hubs: exploring what the future gym could look like
Speaker:

George Flooks

CEO

Fitness First Middle East

UAE

Azzan Albarram

CEO

Horizon Gym

Oman

Loren Holland

Founder and CEO

Gymnation

UAE

Glen Stollery

CEO

Les Mills

India, Middle East & Africa

Steve Newell

Managing Director EMEA Distributors and Key Accounts

Life Fitness

Netherlands

12:30

The rise of tech-driven fitness: exploring the trends, challenges, and opportunities of digitisation in both online and offline fitness

  • Combining physical and digital offerings to enable more personalised, meaningful, and varied member experiences to increase customer retention
  • Utilising technology to break down barriers and make fitness more accessible
  • Creating exciting and memorable digital experiences to maximise member engagement and thrive as a brick-and-mortar gym
  • Experience execution: empowering staff to embrace digital change
  • Implementing technology to tackle and overcome challenges presented during and post-pandemic
Speaker:

Fahad Alhagbani

CEO

Armah Sports

Saudi Arabia

Frank Van de Ven

Vice President International

Life Fitness

Netherlands

Marc Diaper

CEO

Gymbox

UK

Niv Harel

Founder & CEO

Icon Fitness

Israel

Nathan Clute

CEO

Pulse Fitness

Saudi Arabia

13:30

Lunch Break

14:30

IHRSA Middle East Market Report

Namit Goel

Director

Ken Research

India

Harsh Mittal

Senior Consultant

Ken Research

India

15:00

The investment landscape in the fitness industry: Utilising strategic partnerships to drive growth, innovation and investment for fitness and wellness businesses

  • Exploring the various investment and partnership opportunities available to fitness and wellness businesses
  • Investing in experiences that create long-term customer loyalty
  • Recognising what leading investors are looking for in their next fitness and wellness investment
  • Discussing the latest mergers and acquisitions reshaping the fitness and wellness landscape
Speaker:

Abullah Alaskari

CEO

C-Club

Kuwait

Ziad Abdulaal

Investment Manager

Saudi Aramco Entrepreneurship Ventures (Wa’ed)

Saudi Arabia

Raj Kumar

Executive Vice President, International

Self Esteem Brands, LLC

USA

Tarek Fouad

Head of Growth

Shorooq Partners

UAE

16:00

The return on experience: putting customer experience at the core of your retail strategy with an experiential, omnichannel approach

  • Exploring the challenges and opportunities of meeting evolving customer expectations
  • Thinking outside the box to create unique in-store experiences that drive footfall
  • Creating a shopping experience that is part of a journey towards a healthy lifestyle
  • Developing a solid omnichannel strategy to leave lasting impressions and drive customer loyalty
Speaker:

Gianni Conti

CEO

Adidas MENA

UAE

Holger Schwarting

Chairman

Sport 2000

Austria

Tom Foley

General Manager

Go Sport, Courir and NBA

UAE

Vicki Fitzsimons

Senior Director Brand

Adidas MENA

UAE

Ali Nasser

Managing Director Beauty, Sports & Lifestyle Divisons

Fawaz AlHokair

KSA

10:00

Middle East Fitness Business Summit Opening Remarks

Speaker:

Speakers job role or title

Thinking outside the box to create unique in-store experiences that drive footfall

10:00

Middle East Fitness Business Summit Opening Remarks

Speaker:

Speakers job role or title

Thinking outside the box to create unique in-store experiences that drive footfall