Enquire to Book Your Stand at Dubai Active 2026
Dubai Active gives you direct access to unmatched growth opportunities in the Middle East and beyond.
Reach 40,000 fitness and health enthusiasts, connect with buyers, distributors and retailers, and access premium networking functions - all under one roof.
10 years of showcasing our industry's biggest brands, including...
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Hear what our clients have to say...
We sold around 250,000 AED of products to consumers at Dubai Active, and also developed a pipeline of new opportunities of over $1m USD for some major hotel, real estate and wellness facility projects... brand new projects that we only heard about from exhibiting. If you're serious about sales in the Middle East, you would be foolish not to have a stand.
Nick Blair
Founder & CEO, Kula Recovery
It's very important to get close to consumers as possible. What DMS has given is a retail opportunity... creating strong links on the B2B side, but also getting in front of consumers. It's been very business first, but it's also product led, and getting product in the hands of our consumers.
Jerome Guisset
Head of Athlete Events & Activations, MyProtein
There's no other place where you can get so many distributors and customers from the industry... the show has grown bigger and bigger over the years...the opportunities to expand into different markets are massive here.
Henri Swart
Channel Sales Manager, USN UK - Ultimate Sports Nutrition
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Thank you for your interest
We will be in touch soon!