IEG Middle East

24-26 October 2025

Dubai Exhibition Centre, Expo City

Dubai Active Show

Sweat Brings Women’s Fitness to Dubai Active 2025

September 16th, 2025

Sweat is incredibly proud to be a gold sponsor this year, and our co-founder, Kayla Itsines, is so excited to return to Dubai Active for her fourth year to connect with, inspire, and train a community of women like no other.

For more than a decade, Sweat has been helping women around the world to move, feel strong, and fall in love with fitness. The app first launched in 2015 with Kayla’s signature 28-minute workouts and has since evolved into a global platform offering over 60 programs, 500+ recipes, and 13,000+ workouts designed by women, for women.

From HIIT, strength and Pilates to yoga, barre, pregnancy and post-pregnancy, Sweat makes it easy to work out anywhere, anytime whether you’re in a gym, your garage or a hotel room. Available in 145+ countries and eight languages, the app connects women with expert trainers, education and community, all with one purpose: to empower women through fitness.

Why Dubai Active?

As an event that celebrates women, movement and motivation, Dubai Active has always been a natural fit for the Sweat team - we have such a strong community in Dubai and it’s an amazing opportunity for Kayla to connect with women who have been training with us from across the globe.

This year Kayla also launched brand-new strength training programs that reflect how she trains now, and in just a couple months, over 150,000 workouts have already been completed. Knowing how many women are training alongside her every single day is such a privilege, but nothing compares to moments like this when Kayla gets to meet and connect with some of those women in person.

What to expect from Sweat & Kayla this year

Alongside your own 40-day free Sweat subscription, Kayla would love to see you at Dubai Active and take you through a workout. Last year, she had a turnout of over 300 incredible women, and this year she’s ready to level it up again.

  • Work out with Kayla: SWK Bootcamp

  • Hear more from Kayla: Join me live in the Active Arena on Sunday, October 26th for an all-new explosive SWK Bootcamp, followed by an interactive workshop, and an exclusive Meet & Greet you won’t want to miss!

  • Connect: At Sweat, we believe fitness isn’t just about workouts, it’s about feeling like you’re part of something bigger than yourself. Dubai Active is the perfect place to connect with like-minded women and experience that sense of community in person, and don’t hesitate to come and say hi to Kayla if you see her around!

Beyond Dubai Active

If you aren’t already a Sweat member, you’ll go home with your own 40-day free Sweat subscription, and this year our team have made it even easier to keep moving and complete the Dubai Active 30x30 Challenge, with a brand-new collection in the app of 30 workouts that are all 30 minutes. Repeat your favourites or try to tick off all 30 during the month of November - it’s totally up to you.

We’re excited to be part of Dubai Active 2025 and can’t wait to Sweat with you.

See you there!

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