REPZERO Launches Science-Led Active-Athleisure With Zero-Plastic Vision

REPZERO by RIANG LLC today announced its official entry into the market with a bold mission: to intersect biotechnology and health with performance and wellness while setting a new standard for responsibility and innovation.

Positioned at the intersection of medical science and human performance, REPZERO’s collections are designed to enhance health, recovery, and athletic achievement through evidence-based innovation. Unlike trend-driven brands, REPZERO builds on uncompromising standards rooted in data and rigorous Italian craftsmanship.

“All of our work reflects a duty to raise the standards of what we allow on our skin,” says Lorenzo Ciappina, Chief Scientific Officer at REPZERO. “This is not just about launching a company, but about starting a movement that makes science accessible while redefining what wellness means in the 21st century.”

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Made in Italy, Certified for Trust

Every REPZERO collection is crafted in Italy, emphasizing durability and craftsmanship. The supply chain is fully traceable, and fabrics are certified by GOTS and OEKO-TEX, ensuring transparency, safety, and quality from production to performance.

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Zero Plastic: Innovation as Responsibility

At the core of REPZERO’s mission is the pursuit of zero-plastic performance wear. Rejecting polyester and plastic-based solutions, the brand treats this not only as a sustainability goal but as an innovation challenge—to prove that high performance and responsibility can coexist.

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Upcoming Focus on Precision Sports

REPZERO’s debut is a capsule introduction of sophistication brought into activity and athleisure, while upcoming launches promise a deeper focus on sports that demand endurance, precision, and recovery, including Running, Tennis, and Padel.

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Building the Future of Human Performance

With biotechnology as its foundation and innovation as its drive, REPZERO aims to serve both elite athletes and everyday individuals. By combining science-led design with Italian craftsmanship, the brand positions itself to redefine performance for a new generation.

“As the next generation, we hold the power to guide the progress of the human race wisely,” says Priyanjali Guha, CEO of REPZERO. “Innovation is a privilege, and it’s our responsibility to use it to enhance human performance while protecting our world.”