IEG Middle East

24-26 October 2025

Dubai Exhibition Centre, Expo City

Dubai Active Show

The Middle East’s Leading Health, Fitness & Wellness Event

The Middle East’s Leading Health, Fitness & Wellness Event

24-26 October 2025

Dubai Exhibition Centre, Expo City

Get involved in 2025

Get involved in 2025

Showcase your brand in front of 40,000 attendees. Connect with leading industry buyers, retailers and distributors.

Unlock your Limitless Potential

Unlock your Limitless Potential

Welcome to your gateway to a strong and active life. Power up your mind and body, embrace a healthy lifestyle and unleash the athlete within, all under one roof.

40,000

Attendees

35,000

Sqm Exhibition Space

1,000+

Competitors

400+

Exhibiting Brands

Dubai Active
Experience Dubai Active 2025

Experience Dubai Active 2025

The region's biggest international fitness community of 40,000+ visitors and 400+ brands is set to reunite once again, bigger and better than ever before. Featuring competitions, free workouts, talks, workshops, freebies and so much more, Dubai Active Show promises a one-of-a-kind experience like no other. Join us this October and walk-out feeling motivated, inspired and craving more!

Yoga

/

Pilates

/

Zumba

/

HIIT

/

Strong Nation

/

Hyrox 365 Challenge Powered By GymNation

/

Mindfulness

/

Meditation

/

Boxing

/

Brazilian Jiu-Jitsu

/

Muay Thai

/

Nutrition Workshops

/

Talks with Industry Experts

/

Celebrity Workouts

/

Calisthenics

/

Hip Hop

/

Yoga

/

Pilates

/

Zumba

/

HIIT

/

Strong Nation

/

Hyrox 365 Challenge Powered By GymNation

/

Mindfulness

/

Meditation

/

Boxing

/

Brazilian Jiu-Jitsu

/

Muay Thai

/

Nutrition Workshops

/

Talks with Industry Experts

/

Celebrity Workouts

/

Calisthenics

/

Hip Hop

Get Involved in 2025

Tickets

Tickets

Flash Sale Tickets are on sale now! Book yours now from only AED30 for a limited time only

What's On

What's On

Experience the Middle East’s largest celebration of health, fitness and wellness

Venue & Travel

Venue & Travel

Explore Dubai Exhibition Centre at Expo City, our brand new home

What's On

Workout Stages

Workout Stages

Competitions

Competitions

Education

Education

2024 Highlights

Showcase your brand this October

Showcase your brand this October

With an ever-growing global emphasis on health, fitness and wellness, Dubai Active offers a prime platform for brands to connect with an audience aligned with their passions. Instantly elevate your brand visibility, establish leadership in promoting healthier lifestyles, and foster lasting connections with target demographics to drive significant business growth.

Download the 2024 Post Show Report

Discover a detailed analysis of KPIs, market trends, and participant feedback.

Sponsors & Partners

Platinum Sponsor

The BEEMINE Lab

Main Fitness Stage Sponsor

Going All In

App Sponsor

G8TS

Sustainability Partner

Bluewater

Strategic Partner

She Runs
Lovin Dubai

Media Partner

Dubai Active Industry

Co-located with

Dubai Muscle Show

Co-located with

Dubai Sports Council

In collaboration with

IEG Middle East

Organised by

Join our network

Sign-up and be first to hear about the latest exciting show updates. Stay tuned for some ground-shaking announcements coming soon!

Thank you for your interest

We will be in touch soon!

© IEG Middle East 2025 All Rights Reserved