IEG Middle East

24-26 October 2025

Dubai Exhibition Centre, Expo City

Dubai Active Show

The Middle East’s Leading Health, Fitness & Wellness Event

The Middle East’s Leading Health, Fitness & Wellness Event

24-26 October 2025

Dubai Exhibition Centre, Expo City

Welcome to our new home

Welcome to our new home

A new chapter of modernization and innovation. Experience the forward-thinking, dynamic energy of Dubai Exhibition Centre, Expo City.

Dubai Active ShowDubai Active Show

Get involved in 2025

Get involved in 2025

Showcase your brand in front of 38,000 attendees. Connect with leading industry buyers, retailers and distributors.

38,000

Attendees

30,000

Sqm Exhibition Space

1,000+

Competitors

400+

Exhibiting Brands

Dubai Active
Experience Dubai Active 2025

Experience Dubai Active 2025

The region's biggest international fitness community of 38,000+ visitors and 400+ brands is set to reunite once again, bigger and better than ever before. Featuring competitions, free workouts, talks, workshops, freebies and so much more, Dubai Active Show promises a one-of-a-kind experience like no other. Join us this October and walk-out feeling motivated, inspired and craving more!

Get Involved in 2024

Book a Stand

Book a Stand

Showcase your brand in front of over 38,000 health and fitness enthusiasts

Sponsor

Sponsor

Gain maximum exposure through a variety of sponsorship packages available

Request a Floorplan

Request a Floorplan

Check out everything this year’s Dubai Active has to offer, from features to exhibition

Showcase your brand next October

Showcase your brand next October

With an ever-growing global emphasis on health, fitness and wellness, Dubai Active offers a prime platform for brands to connect with an audience aligned with their passions. Instantly elevate your brand visibility, establish leadership in promoting healthier lifestyles, and foster lasting connections with target demographics to drive significant business growth.

2024 Highlights

What's On

Workout Stages

Workout Stages

Competitions

Competitions

Education

Education

Sponsors & Partners

Platinum Sponsor

The BEEMINE Lab

Main Fitness Stage

Going All In

Silver Sponsor

Castore

Silver Sponsor

Courtney Black App

Official App Sponsor

Technogym

Hospitality Partner

Fitbodies

Hotel Partner

SIRO

Sustainability Partner

Bluewater

Official Partner

The Entertainer

Gym Partner

Fidelity Fitness Club

Strategic Partner

Dubai Fitness Challenge

Media Partner

Dubai 7s

Media Partner

Lovin Dubai
Dubai Sports Council

In collaboration with

IEG Middle East

Organised by

Join our network

Sign-up and be first to hear about the latest exciting show updates. Stay tuned for some ground-shaking announcements coming soon!

Thank you for your interest

We will be in touch soon!

©  IEG Middle East 2024. All Rights Reserved.