Welcome to the Middle East’s leading fitness and wellness exhibition.

Dubai Active Industry is a must attend business platform for fitness, health, corporate wellness and hospitality professionals. Experience a thought leadership summit, industry seminars, two distinct exhibitions, industry awards dinner, and activation events. This is your chance to meet, network and do business with likeminded people, expand your knowledge, exchange information and showcase your ideas.


Dubai Muscle Show and Dubai Active are co-located exhibitions connecting over 30,000 fitness consumers and industry professionals. The event is the ultimate showcase the latest technology, equipment, sports nutrition, apparel and other fitness products
from across the globe!
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The Middle East Fitness Business Summit will feature speeches and discussions from some of the most experienced and knowledgeable international fitness business leaders who are shaping the region’s fitness industry, including gym franchise managers, and successful branding experts.
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The Exercise Professionals Summit will provide practical and theory sessions for personal trainers, yoga, Pilates and other health and exercise professionals.
All attending personal trainers will be able to collect up to 10 CPD points over 2 days.
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FIT Awards will reward those industry professionals that have made this industry a success across all the diverse health & fitness segments. Click here to view 2019 winners.
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Complete the form to register your interest in receiving your Industry Pass.