10:30

How to survive and thrive as a start-up in the Middle East

  • The challenges of fund-raising as a new business in the Middle East
  • Implementing innovation on a smaller scale: obstacles and opportunities
  • How Start-ups and partners can work together: less pressures, more productivity
  • Attracting and keeping top talent: effectively scaling up as your start-up begins to grow
Speakers:

Wajdan Gul

Founder

Squat Wolf 

UAE

Alaa Ismail Al Haija

CEO & Founder

Aladdin2b

UAE

Tarek Mounir

CEO

Enhance Fitness

UAE

Ahmar Azan

CEO

Trifit

Pakistan

11:30

Building a fitness business

Speaker:

Marcus Smith

Founder

Innerfight & The Health & Fitness Podcast

12:00

Aligned for success: A guide to what investors look for in a start-up

  • What an investor thinks when approaching an investment opportunity
  • The various avenues of funding available to a start-up
  • Differentiating your venture from the competition
  • Proving that you are a solid investment opportunity
Speakers:

Amir Alroy

Co-Founder

Welltech Ventures 

Israel

Hesham Zreik

CEO

Faster Capital & Forbes Top 50 Angel Investor 

UAE

Alaa Ismail Al Haija

CEO & Founder

Aladdin2b

UAE

Nathan Kwon

Senior Investment Professional

Shorooq Partners

UAE

13:00

The story of UN1T

Speaker:

Rob Smyth

CEO & Founder

Unit Franchise 

UAE

13:30

Lunch Break

14:30

Remaining adaptable and agile to effectively scale a business in a post-COVID world

Speaker:

Gary Blowers

Founder

LVL Wellbeing 

UAE

15:00

Mastering your marketing and social media strategy to build a loyal community of clients and customers

  • Leveraging social media channels for 2-way engagement
  • Creating and delivering quality content, regardless of budget
  • Growing an organic following with technology, storytelling and experience-based marketing
  • Creating a unified, seamless brand experience across all touchpoints
Speakers:

Ant Martland

Co-Founder

Gymnation 

UAE

Hamza Gherara

Senior Marketing Communications Manager

Squatwolf 

UAE

Gareth Manger

Chief Revenue Officer

MacroActive

UAE

16:00

Building a sustainable brand into the future

Speaker:

George Flooks

CEO

Fitness First Middle East 

UAE

16:45

The story of Fitlov – Learnings for new fitness ventures

Speaker:

Alberto Pardo

Founder

Fitlov 

UAE