11:00am

Digital Transformation: Turning the Buzzword Into Reality

Case study on how Fitness First MENA adapted digital solutions to transform the customer experience and invite global audience to participate.

Speakers:

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Kate Milewska
Group Head of Central Operations and Digital Strategy
Fitness First, UAE

11:30am

Survive + Grow: Adapting to Excel

Featuring companies who champion the creation of seamless digital experiences through innovative and technological advances. This session shares both wins and mistakes that all can learn from that can impact your consumers, members and employees. It also shares how important it is to have a disruptor mindset and ‘think outside the box’ approach if you truly want to setup for success.

Speakers:

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Alberto Pardo
Founder
Fitlov, UAE

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Gareth Bacon
Head of Product, Member Experience & Digital
Wellfit, UAE

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Sophia Khoury
Founder and Director for Social Media
C&S Active, UAE

Fares Ghandour
Founder and CEO, Tuhoon, Partner
Wamda, UAE

12:15pm

How Web3 is Changing the Face of Fitness and Wellness in the Middle East

Retention, retention, retention! All businesses know that to retain is more cost effective than to find new clients. This session explains why Web3 and the Metaverse is important for the fitness and wellness community.

Speakers:

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Vishal Gondal
Founder & CEO
GOQii, India

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Keith Rumjahn
Founder and CEO
OliveX, Hong Kong

13:00pm

Break

14:00pm

Scaling, Raising Funds, Building Trust and Conquering in Fitness and Wellness Through Programmes and Community

Raising funds is only one part of the process. The relationship between start-up founders and investor is quoted to be as “Their fates are now inextricably entwined”. Partnerships is key and is one of the most important methods in growth. This session is a not to be missed panel, sharing insights to relationship building, trust and delivery.

Speakers:

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Elliott L. Denham
Technology Eco-System Assistant Manager
Dubai Silicon Oasis, DTEC, UAE

14:45pm

Penetrating Saudi Arabia: Business Data all Startups Should Know About Saudi Arabia

Join this session and get the latest insights on Saudi Arabia fitness and wellness industry ready for your startup. This presentation will be data based by a collection of information by seasoned startup mentor.

Speakers:

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Bojan Cvijanovic
Founder and CEO
Health and Fitness Consulting, KSA

15:15pm

Evolution of ‘FitWell’ Startups

A panel showcasing some of the FitWells startups facilitating to the needs of fitness and wellness community for active wears, tech-wearables, home fitness and the 24/7 digital assistance.

Speakers:

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Anwar Shaikh
General Manager
Ultrahuman, UAE

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Hasan Wehbi
Founder
Dudi, UAE

16:00pm

End of Day

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