Why we’re shaking up the hydration game

Keeping your body properly hydrated is one of the most important things you can do for your health. After realizing that most electrolyte formulas are loaded with sugar and gut-disrupting artificial ingredients, and only contain a few of the 6 essential electrolytes, we set out to create a best-in-class hydration formula that also tastes amazing.

Whether you’re an athlete looking for peak performance or a newbie who wants to experience the energy and clarity of being well-hydrated, hydration is the #1 starting point that you need to address.


Since 2013 we have launched and grown global sports and fitness brands in the Middle East through our base of operations in Dubai, United Arab Emirates.

The founders possess over 30 years of combined experience in the Middle East in sports and fitness equipment distribution, health and fitness education and consultancy, nutritional supplements distribution, as well as above the line media services, consumer marketing, digital media, and event management.

For nearly 40 years, Gantner has emerged as a pioneering global solution provider in the Fitness & Entertainment industry along with Corporate, Education & Healthcare segments.

Gantner is an expert in delivering smart solutions, including Locker Management System, Access Control, Time & Attendance, Ticketing Solutions & Cashless Payment.

Gantner operates worldwide having representation in all continents.

Dubai branch was established in 2001 providing local support to the MENA clients, starting with the iconic ‘Wild Wadi Waterpark’ in Dubai & proud to be the fitness market leader in the region with elite clients such as Fitness Time, Gold’s Gym, UFC & many more.

We are Liftdex Strength and Equipment. We are your local equipment manufacturer here in the UAE supplying all over the Middle East and more.

Our equipment is built to last. Our home grown team are more than engineers and sales people – we are pioneers of change. We aren’t concerned with just making good products and providing good customer service. Just as you demand more from your body, we demand more from ourselves, designing our products which help make athletes and the everyday gym user better.

Our USP is customisation for the customer. With our factories and offices across the UAE we are one call away from designing, engeering and tailoring the products for everyone.

Join the Liftdex movement and transform your training goals.

ISSA Liftdex Education is the official partner for ISSA fitness education in the UAE. Our team of highly qualified and experienced fitness educators, deliver outstanding quality and REPs UAE approved Personal Training and Specialist courses.

Launched in 2013, REPs is an independent, public register which recognises the qualifications and expertise of fitness professionals in the UAE. REPs provides a system of regulation for instructors and trainers to ensure that they meet the health and fitness industry’s agreed UAE Fitness Occupational Standards.

REPs serves to protect people who take part in exercise and physical activity and provides assurance and confidence to the public and employers that all professionals on the Register are appropriately qualified and have the knowledge, competence and skills to perform their role effectively.

REPs covers all the main disciplines in fitness including group fitness, personal training, Pilates and Yoga and works with a wide range of employers, training providers and public bodies who support it’s mission.

UPfit.cloud is a software company whose primary product is a member management solution for gyms and fitness clubs. With over eight years of experience in the Romanian fitness market, UPfit.cloud has developed a complex and modular platform for operators in the sports and fitness industry.

Working exclusively with the largest fitness operator in Romania and Eastern Europe, UPfit.cloud has developed and tested the platform during this exclusivity period.

Today, UPfit.cloud coordinates a reliable system with easily adaptable solutions for any fitness club. Over 150 fitness clubs in Romania, Serbia, and the UAE use UPfit.cloud.

Uptivo makes workouts competitive and engaging while building a collaborative environment providing powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes. The Uptivo all-in-one digital fitness solution integrates to ANT+ and Bluetooth Smart HR sensors to provide accurate effort tracking both for individual and group training sessions, with vertical solutions targeted to indoor biking, fit boxe and combat fitness. Uptivo LIVE combines heart rate telemetry and audio/video streaming in order to offer 100% remote sessions or to combine remote with on-site sessions for group training classes.

Qutek London got inspired to ‘Empower Human Health’ through integrating smart technology into the personal healthcare and wellness regime of people’s daily lives.

While we believe that demonstrating healthy lifestyles and habits should be practiced daily, we designed solutions to empower our community of families, youngsters, athletes, health practitioners, along all health advocates of society with the smartest gadgets and latest technologies to help them feel rejuvenated and enlivened.

With its wide range of products targeting Health, Wellbeing and Juniors; Qutek allows revitalizing ‘Human Health’ through collecting data straight from the body, tracking the progress and promoting overall health habits.