A strategic sales and business development leader with 20 years Fitness Industry Experience. Beginning his career ‘on the floor’ as a Gym Instructor at the YMCA in Sheffield before moving to Fitness First UK in various roles, Steve then switched to ‘the other side’, working for equipment suppliers.
For the past 15 years’ Steve has worked with major equipment suppliers, much of which working internationally across the EMEA (Europe Middle East Africa) market, heading up Sales for Life Fitness’ distributors and most recently Key Accounts Director across the region.
Steve and his teams bring insights as well as practical experience to operators, understanding the key drivers for key accounts and where Life Fitness can add real value versus simply being ‘a supplier’. The Middle East remains one of the highest profile regions for Life Fitness and we are happy to be asked to join such as great initiative as the ‘Advisory Board’ to drive the industry forward on both an operator and supplier perspective.