Rebecca (Becs) Richardson

Becs has been involved in the Sports Industry for over 28 years. Proud to be an award-winning difference maker and a Fellow of The RSA, she is known for her original ideas and for creating many unique force for good collaborations.

Becs has an authentic and in-depth understanding of the Sports Industry having worked in it from an early age with iconic sports brand adidas. Sports Industry sector roles have included customer service to sales, marketing, PR, training & development, management and various senior board roles.

After years of working for high-profile brands including Porsche Cars GB, Becs set up her own business Breathe Unity in 2008. Breathe Unity offers a unique portal of trusted services for businesses connected to sport, activity, health, wellbeing and community. Becs and the team at Breathe Unity have been involved in advising many fast-growth sport businesses over the years including a large number of major mass participation sporting events, award events, brands, expos, conferences, shows and charity sector fundraising events.

Other Sports businesses that Becs is involved in include One Running Movement, The Healthier Track and Run Mummy Run®. All focusing on making a difference to people’s lives through movement, community, support, social change, creativity, connectivity, inclusivity and safe space environments.

A regular speaker at events and conferences, Becs is passionate about the Sports Industry as well as women supporting women in business and the importance of communities.

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