MICHAEL NENDWICH

Michael Nendwich studied Sports Science and Management in Vienna. At the moment
Michael is finishing his PHD in Riga and Salzburg and writing his doctoral thesis in the field
of digitalization in retail.
For over 4 years he is President of FEDAS which is the European Federation of Sporting
Goods Retailer. In Austria, Michael is in charge of VSSO which is the Austrian Federation of
the Sporting Goods Industry and Sporting Goods Retailer. Beside these official functions
Michael Nendwich is CEO of Sports Consulting KG which is doing Consulting in the field of
Sports and Tourism. Beside the consulting business the company is running 3 ski schools, 3
sports and rental shops and renting flats in Austria and Warsaw.

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