Edward Elliott

Edward Elliott, Director Health and Fitness Division- Reebok Crossfit

Ed has almost 20 years Industry experience within 500 – 5,000 member Health & Fitness facilities.
9 successful years in the UAE – holding a long term Managerial role with Fitness First Middle East, followed by the launch of the impressive Max & Aegle and currently Director of the Health & Fitness division for Almed Retail; owners of Reebok CrossFit GoldBox.
Edward is a multiple UAE Fit Awards Winner; ‘General Manager of the Year’ plus ‘Best Club of the Year- 3000+ members’.

He is dedicated to improving Health & Wellness in the Industry by maximizing best practice, operational efficiencies & always adding innovation…

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