Under the patronage of His Highness Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, Chairman of the National Olympic Committee and Chairman of the Mohammed Bin Rashid Al Maktoum Creative Sports Award
28-30 OCT 2022
Trade Centre
In Collaboration with

28-30 OCT 2022
Dubai World Trade Centre

Sports X



Here at Sports X we are on a mission to help sporting organisations achieve their talent, technology and commercial goals. Built on a passion for sport, our focus is on 5 key sectors predominately across the UK and The Middle Eastern markets; sports, technology & innovation, brands & culture, sports media and esports & gaming. We build and maintain deep networks, looking to add value wherever we can.


We offer first class consultancy in three key areas within the sports industry:

  • Talent consultancy – Working as a trusted partner, we pride ourselves on finding the best talent to suit your business.
  • Technology consultancy – Advising on how introducing new tech to your business can help you achieve your goals.
  • Commercial consultancy – Acquiring and activating commercial partnerships that will have a meaningful impact on your business.