Dr. Philip Maffetone has been an innovator in the field of natural and complementary medicine for more than four decades. He is the creator of the MAF Method and founder of MAFF Fitness. His original credo of “Everyone is an Athlete” has helped people from all walks of life achieve optimal health, fitness, and human performance, and his work as an athlete consultant and coach has helped many professional and Olympic athletes achieve greatness in a variety of sports.

MAF, which stands for maximum aerobic function, integrates healthy food, balanced exercise, and the regulation of physical, biochemical and mental-emotional stress to tap into the human body’s inherent capacity for optimal performance on all levels.

In addition to six-time Hawaii Ironman Triathlon Champion Mark Allen, the list of athletes he’s coached to success includes marathon champions, professional baseball and football players, adventurers, NASCAR drivers, Olympic medalists, and thousands of weekend warriors Dr. Maffetone has also worked with a variety of people in the entertainment field, including musicians James Taylor, Johnny Cash, The Red Hot Chili Peppers, and music producer Rick Rubin.

He also helped provide a system of success for some of the world’s top business executives and the U.S. military. An internationally-acclaimed author, Dr. Maffetone’s Big Book of Health and Fitness serves as a bible.

For a healthy and active lifestyle. He’s written more than 20 other books as well, including the first on heart-rate monitoring in the early 1980s, and the first on the benefits of being barefoot in the 1990s.

Dr. Maffetone is schooled in the fields of human biology, kinesiology, physiotherapy, and Chinese medicine, and he is an internationally recognized expert in the fields of food and nutrition, exercise and sports, biofeedback, and more.

His research has been published in scientific and medical journals, referenced by other scientists and clinicians, and reported in newspapers, magazines and other media around the world, including Huffington Post, The Today Show, Men’s Health, CNN, Readers Digest, and The Atlantic magazine. His textbook, Complementary Sports Medicine is published in four languages, and his pioneering Manual Biofeedback video course in five languages.